WIAAC
The Women in Aviation and Aerospace Charter (WIAAC) was launched at Farnborough Airshow in 2018.
It works with UK aviation companies to help balance the male dominated industry, by highlighting female role models to tell their success stories. Most of their work targets areas such as STEM subjects, engineering roles and commercial pilot roles in the UK to name a few.
It was a pleasure to work with an organisation that stands for diversity and inclusion, inspiring the next generation of women to pursue their aviation dreams.
Case study
The WIAAC required a fast solution for a time-sensitive invitation. They needed a multi-purpose invite that could easily be shared on their social media channels and embedded into email invites.
I presented a customised solution, a digital invite aligning with their existing design style to achieve a consistent look across their channels. The custom illustration at the top of the invite portrayed an unusual blend of aviation and equality, reflecting the promoted event.
The digital invite was not only delivered on time, but it also captured the WIAAC's vision successfully. This versatile format was easily shared and distributed across their channels, promoting inclusivity within the aviation industry.
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